Advertising Your Veterinary Hospital Website
Why keep your veterinary hospital website a secret? Let the public know that you have a great, well-designed, professional and informative website.
We recommend the following methods for promoting your veterinary website (in effect, your veterinary hospital):
- Print your URL (website address) on your receipts, business cards, and stationary. Any printed material from your hospital needs to include your vet website address.
- Make sure your website is included in your phone message.Send callers to your website for special coupons, events and the latest hospital news.
- Promote your veterinary website in your hospital. Print out the homepage and an interior page from your website, frame them, and hang them on your wall.
- Press Release - Submit a press release to your local newspaper or magazine describing some of the interesting features of your website. Send your press release to local publications. Local publications are always looking for good local stories.
- Newspaper Ad - Put a small ad in your local newspaper that includes your hospital's website address. This will create a buzz and send visitors to your website.
- Link Building - Contact businesses and organizations for link exchanges. Ask your local chamber of commerce, merchants association, local hardware store or local bookstore to include your website address on their links page. Only ask reputable businesses and organizations to exchange link with you.
- Social Networking - Create a Facebook account for your veterinary hospital and link it to your website.
- Pay-Per-Click Advertising - Pay-Per-Click Advertising can be useful to promote and advertise your website; however, setting it up and maintaining it is an advanced technique and requires considerable skill. If you are interested, we can set up a Google Adwords account for your veterinary hospital website.
No matter how good your website is, if it's not optimized for Google and other search engines, you may never be found. Search engine optimization (SEO) is the process of improving traffic to your website as a result of having a high listing (ranking) on Google's search results. Typically, the higher a website appears in the search results (also called rankings), the more visitors the website receives. It is in your best interest to appear as high as possible in web search results.
There are billions of webpages on the internet and more are added each day. This means that even if you are diligent about updating your veterinary hospital's website, it's easy for your site to get lost on the web. TopDogRankings can get your website listed on the top of Google searches.