Top Dog Veterinary SEO: Frequently Asked Questions
What is veterinary search engine optimization and why is it important?
How can Top Dog Rankings increase my Google and search engine rankings through veterinary SEO?
How do search engine rankings work?
I did a Google search for my veterinary hospital and nothing came up! Why isn't my website listed?
Will my search engine rankings stay the same or will they change all the time?
How can I get better search results than other veterinary hospitals in my area?
What is veterinary search engine optimization and why is it important?
There are millions of users on the internet searching each day for everything from veterinary hospitals and recipes to car repair tips and medical information on billions of web pages. With so much information out there, it's easy to get lost among all those other sites. Google and other search engines help users wade through all of these web pages and find relevant websites. A high search engine ranking means that users will see - and visit - your website first. The easier your website is to find, the more likely it is those users will become new clients at your veterinary hospital. Search engine optimization (SEO) is a way of customizing your website so that Google, Yahoo and other search engines place your veterinary hospital website at the top of their rankings.
How can Top Dog Rankings increase my Google and search engine rankings?
The staff at Top Dog Rankings stays on top of the latest trends in search engine optimization to better help increase your veterinary hospital website's search engine rankings through veterinary website optimization. Because we only work with veterinary hospitals and veterinary organizations, we know what users are looking for when searching for veterinary hospital websites. Top Dog Rankings works closely with clients to develop strong keywords, page titles, and keyword-dense copy for your website. We submit your site to Google, Yahoo! and other major search engines as well as local search engines to ensure that your veterinary hospital website achieves high rankings in local search results.
How do search engine rankings work?
Search engines use automated programs—often called "robots" or "spiders"—to examine websites and add information about the site to a search index. These spiders examine the text on the site for relevant keywords, look at the metatags and alternate text (text associated with photos and graphics on the site) on the website and inventory links to and from other websites that lead to your site. Some search engines also monitor how often your site is clicked on in search results for your keywords – for instance, if a lot of users click on a link to your site after searching for "Seattle veterinary hospital," the search engine will view your site as more relevant to those search terms. This data is plugged into a series of complex algorithms that rate and rank each site. The higher your website’s ranking, the better.
I did a Google search for my veterinary hospital and nothing came up! Why isn't my website listed?
There could be a number of reasons for this. If your veterinary hospital website is new, Google and other search engines may not have added your site to their indexes. Because there are billions of sites on the internet (with more being added every day), it takes anywhere from a few weeks to a few months for search engines to find your site. If your site is old and outdated, or if it hasn't been updated in a while, your site may have fallen far in the rankings. By using one of Top Dog Ranking's customized SEO packages, your veterinary hospital website not only will be quickly noticed by Google and other search engines – it will also achieve high rankings.
Why does my hospital have one ranking in Google search results and a different ranking in Yahoo! search results?
Every search engine collects different kinds of data from websites and uses different algorithms to interpret that data. While all search engines are looking for basic data from each site – keywords, alternate text, page titles, etc. - each search engine ranks that data differently. The veterinary marketing staff at Top Dog Rankings can optimize your site so that it achieves high placement not just in Google search results, but Yahoo! and MSN search results as well.
Will my search engine rankings stay the same or will they change all the time?
Search engines rankings are fluid and constantly changing. While your veterinary hospital website may rank near the top of the results one day, a month later, it may drop two or three spots. This is because search engines are constantly re-crawling your website in search of new information. The more fresh content you have on your site, the better; spiders like sites that are updated frequently and will return to crawl your site more often if there is new content. If your site is old and outdated, spiders will return less often and your rankings will go down.
How can I get better search results than other veterinary hospitals in my area?
If your veterinary hospital is located in an area with lots of competition, veterinary search engine optimization is a key part of attracting new clients to your website - and to your veterinary hospital. Along with submitting your website to Google, Yahoo! and other major search engines, we also make sure your site is listed in major local website directories (Google Local, Yahoo! Local, etc.). Results may vary depending on where your hospital is located – improving local search result rankings in a small city is easier than increasing rankings in New York City. But no matter where you are located, Top Dog Rankings is the best veterinary seo company for you, and can help your veterinary hospital website stand out from the rest of the pack.